A rich and listless lady patron examined the handbags in a leading jeweler’s shop in New York City. The clerk exhibited one bag five inches square, made of platinum and with one side almost covered with a setting of diamonds. This was offered at a price of $9,000.
But the lady surveyed the expensive bauble without enthusiasm. She turned it from side to side and over and over, regarding it with a critical eye and frowning disapprovingly. At last she voiced her comment:
“Rather pretty, but I don’t like this side without diamonds. Honestly, the thing looks skimpy—decidedly skimpy!”
For $7,000 additional, the objectional skimpiness was corrected.